Bebe, the name symbolizes motherly love and the nourishment our planet provides. Thus, our name is Bebe Foods.As a business, we primarily address malnutrition by making jaggery accessible to everyone and supporting marginal farmers. We have chosen the fertile doabs of Muzzafarnagar in UP, renowned for its GI-tagged jaggery. With its fertile soil enriched by the mineral-rich Ganga, this sugar bowl of India is the ideal region to procure sugarcane. It's apt to say, 'The better the sugarcane, the better the jaggery.'From the beginning, we adopted a holistic approach to support our marginal farmers with livelihood benefits. Our experiments with sugarcane processing were extensive. We extracted cane juice with a single cold press to preserve its precious nutrients. We relied on traditional biofuels (bagasse-powered furnaces) and used natural clarifying agents (Sukhlai). The goal was to maintain the nutritional integrity of sugarcane, ensuring that essential nutrients such as vitamin B12, B6, folate, calcium, iron, phosphorus, magnesium, selenium, and manganese are preserved.